WHAT ARE COOKIES?
Cookies, and web storage technologies such as local storage and session storage (“cookies”), make your interaction on our site easier and smoother – with no extra effort on your part. For example they are small text files that are downloaded by your internet browser to your device when you visit our website. While you interact with our website technologies from third party providers such as scripts, pixels and tags, which we integrate on our website for advertising purposes, also set cookies on your device.
In the following sections, you will find information and specific details in the corresponding lists regarding what we use these technologies for, and how you can change your settings to suit your requirements.
HOW COOKIES HELP US TO HELP YOU.
SEAMLESS EXPERIENCE.
Cookies do a lot of different jobs which help making your online experience much smoother and more interactive. This assumes, however, that you are using the same device and the same browser as before.
Some specific cookies are essential for running and maintaining our website and they enable us to:
- Provide you 24/7 access to the services you have requested
- Give you consistent and accurate information
- Ensure you enjoy a seamless and convenient experience
RECOGNITION AND RESPONSE.
Cookies also help us to understand how you use and interact with our website so you don’t have to tell us again.
For instance, they are used to remember your preferences and your user ID when you visit our site. If we know your settings and what you like, we can:
- Provide you a more personalised experience by helping you to continue your journey and navigate to the most relevant pages more efficiently
- Remember certain personal preferences such as your language setting, preferred dealer and configurations
- Direct you to useful content or sites operated by selected partners
CONTINUOUS IMPROVEMENT.
Cookies enable us to improve our website by looking at how our visitors use it. We analyse what content is popular and draw conclusions about what else they might be interested in or find useful. This helps us to:
- Understand how visitors use the site so we can make it better and enhance their experience
- Try out different ideas and display content that is most relevant to individual visitors
ADVERTISING AND RETARGETING.
We may use advertising and targeting cookies for retargeting purposes. These cookies store information from your browsing history to record your interests and your browsing journey on our site. This enables us or our partners to:
- Target advertising for products to you on other websites, based on your visits on our site
- Match and combine more relevant information with targeted information so that the online advertisements you see are genuinely relevant to you and your interests.
CATEGORIES OF COOKIES.
We divide cookies into categories depending on their function and purpose. The usage of categories is described and can be managed below.
You have the control.
You have activated/deactivated the following cookie categories and we thank you for your consent:
Strictly Necessary Cookies
Always On
Performance and Statistics Cookies
On
Cookies for marketing purposes
On
Functional Cookies
On
Strictly Necessary Cookies Always on
- Provide authentication allowing you to log into your user account
- Help you to configure a vehicle in the configurator
- Remember your previous actions such as your previous cookie consent choices
Cookies and options in detail
Performance and Statistics Cookies
- See how visitors engage with our site
- Find out more about visitors’ journeys between pages
- Improve the website and tailor it according to visitors’ needs
Cookies and options in detail
Cookies for marketing purposes
- Make advertising, content or online banner ads on websites more relevant to you and your specific interest
- Create online advertising that engages the right people with the right information
- Prevent the same ads from continuously re-appearing
Cookies and options in detail
Functional Cookies
- Remember your selected favourite models and extras
- Deliver multimedia content according to your technical needs
- Keep your details secure when you are logged in
Cookies and options in detail
IN DETAIL.
WHAT DO YOU NEED TO KNOW ABOUT COOKIES?
Cookies help to provide a better and faster experience. A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your internet browser the first time you visit a website.
The next time you visit this website with the same device, the website that originally triggered the setting of the cookie then recognises that you have been here before, and in some cases, it tailors what appears on screen to take account of that fact. In this way, it can be made more relevant to your personal interests and needs.
Cookies referred to below are synonymous with HTML5 Session Web Storages and HTML5 Local Web Storages.
FIRST-PARTY COOKIES.
First party cookies are cookies that we deploy on the website that you are currently visiting and with which you will interact when you continue your journey on our websites (e.g. configurator domain).
THIRD-PARTY COOKIES.
Our website may also contain content from other websites which may deploy their own cookies. These cookies are set by someone other than the owner of the website you’re visiting. Such third-party providers can set cookies while you are visiting the website and thus receive information such as the fact that you have loaded a BMW website. Please visit the websites of third-party providers to obtain further information on how they use cookies. You can find information about the respective 3rd party controlling such a third-party cookie in the detailed description above.
If you have decided that you do not want to accept 3rd party cookies, you can object to such cookies or withdraw your consent to such cookies by using the relevant function provided on our website to reject your consent. If you object to all third-party cookies, you will only be provided with those functionalities on our website which we can guarantee will work without these cookies. Sections of our website that potentially have the technical means to incorporate third-party contents and thus set third-party cookies will in this case not be available to you. You will be informed about this by a corresponding notice. If you still wish to use the content of the website in such a case, this will only be possible if you agree to the use of cookies that are subject to consent.
To do so, please use the function provided in the relevant position on our website to give your consent. For more details, please refer to the list of cookies which details all integrated 3rd-party codes (e.g. tags/scripts/pixels).
WHAT HAPPENS IF YOU DECLINE COOKIES?
If you decide to reject cookies that require consent, we will accept your decision and not use such cookies. If you decide to withdraw your consent, we will no longer deploy cookies which were set active when you initally visited our webiste nor cookies that require consent. We will delete them if they are first party cookies. This means, however, that in the case of functional cookies, you will not be able to take advantage of all the features and functionality of our website. Similarly, it is possible for you to object to performance cookies. By doing this, however, it prevents us from being able to learn what you like or don’t like about our website so that we can make it better.
Please note that we cannot delete third party cookies. If you wish to delete all third-party cookies, you need do this in your browser settings.
Please note that if you want to withdraw your consent to cookies for marketing purposes, this does not mean that you will see less advertising . It just means that the advertising you see will not be as customised to your needs.
MANAGING YOUR BROWSER’S COOKIES.
You can manage (enable/disable and delete) the cookie settings on our website via the functionalites above but also by altering your browser settings. Most browsers allow you to manage your cookies by either accepting or rejecting all cookies or accepting only certain types of cookies. The procedure for managing and deleting cookies can be found in your browser’s integrated help function.
It is important to note that if you change your settings and block certain cookies, you might not be able to take full advantage of some features of our site, and we might not be able to provide some content you have previously seen or used.
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Necessary (4)
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| algoliasearch-client-js | cdn.jsdelivr.net | Necessary in order to optimize the website's search-bar function. The cookie ensures accurate and fast search results. | Persistent | HTML Local Storage |
| CookieConsent | cookiebot.com | Stores the user's cookie consent state for the current domain | 1 year | HTTP Cookie |
| CRAFT_CSRF_TOKEN | www.freedomrental.co.uk | Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. |
Session | HTTP Cookie |
| CraftSessionId | www.freedomrental.co.uk | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | Session | HTTP Cookie |
Statistics (3)
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _ga | www.google-analytics.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP Cookie |
| _gat | www.google-analytics.com | Used by Google Analytics to throttle request rate | 1 day | HTTP Cookie |
| _gid | www.google-analytics.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | HTTP Cookie |